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Sony Entertainment TV, Dir Jim Kealy / Commercial

The settings here were designed to fit seamlessly into the graphic elements used to create the channel ID.

Some challenges were clear cut such as building a 7 foot high S strong and sturdy enough to support a man leaping on and off the top, others more abstract, evolving one dimensional graphics into full scale stets for live action scenes.

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Project Stills

  1. 6' S
  2. Light Signals/Abstract Set
  3. Twirling Camera/Abstract Set
  4. Abstract Set
  5. Orange 7' S